Understanding Why We Often Delay Life Insurance

It’s easy to have every intention of getting life insurance but never quite make it happen. If that feels familiar, you’re not alone. Many people hesitate for reasons that go beyond simple procrastination. There are real psychological patterns at play, and understanding them can make the process feel far less overwhelming.

Optimism bias

One common tendency is believing that we’re less at risk than others for unexpected events. This optimism bias can make serious situations like illness or loss feel distant, leading people to put off decisions such as getting life insurance.

Cost misperception

Another major factor is assuming coverage is too expensive. In fact, 72% of Americans overestimate the cost of life insurance. This cost misperception can create an unnecessary roadblock, even though many policies are far more affordable than people expect.

Normalcy bias

There’s also the belief that things will always stay the same. This normalcy bias makes it easy to skip preparing for emergencies that feel unlikely. If everything has always been fine, it’s natural to assume it will continue—but life doesn’t always work that way.

Recognizing these patterns is an empowering first step. With a clearer understanding of what’s holding you back, you can move toward financial security with more confidence. Whether that means reaching out for a quote, exploring policy options, or simply starting a conversation, taking even a small step today can make a meaningful difference for tomorrow.